| 000 | 00870cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 6468602 | ||
| 003 | OSt | ||
| 005 | 20250325091650.0 | ||
| 008 | 080107s2009 njua b 001 0 eng | ||
| 010 | _a 2008000337 | ||
| 020 | _a9780136009986 | ||
| 020 | _a0136009980 | ||
| 035 | _a(OCoLC)ocn189700343 | ||
| 035 | _a(NNC)6468602 | ||
| 040 | _cDSSC | ||
| 082 | 0 | 0 | _a658.8 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_axl, 662, [90] p. : _bcol. ill. ; _c29 cm. |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c8852 _d8852 |
||