| 000 | 01611nam a22003017a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250115141150.0 | ||
| 008 | 250115b |||||||| |||| 00| 0 eng d | ||
| 040 | _cDSSC | ||
| 082 | _aPer/400/F847/2015 | ||
| 100 |
_aFrancisco, Rosa Pilipinas F. _912162 |
||
| 130 |
_aThe Philippine Journal of Development Communication _911762 |
||
| 245 |
_aThe DevCom Los Baños style of communication materials development _cby Rosa Pilipinas F. Francisco, Liza A. Cabrera, Hermilea Marie C. Castillo, Aldo Gavril T. Lim, Sherwin Joseph C. Felicidario and Ma. Theresa H. Velasco |
||
| 300 |
_app. 124-145 _e21cm |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 440 | _v7 | ||
| 500 | _aThe paper analyzed selected CDC major extension projects over the years, with materials development and production as major component. Based on experiences on these projects, some essentials of the DevCom Los Baños Style of communication materials development have been identified such as participation; pretesting; process-orientation; needs-and evidence-based content; cost effectiveness; capability-building; and sustainability. These essentials reflect movements from top-down processes of materials development to more participatory approaches. | ||
| 650 | 0 |
_aDevelopment communication _912164 |
|
| 650 | 0 |
_aCommunication _94577 |
|
| 700 |
_aCabrera, Liza A. _912166 |
||
| 700 |
_aCastillo, Hermilia Marie C. _912167 |
||
| 700 |
_aLim, Aldo Gavril T. _911778 |
||
| 700 |
_aFelicidario, Sherwin Joseph C. _912142 |
||
| 700 |
_aVelasco, Ma. Theresa H. _912168 |
||
| 942 |
_2ddc _cPINDEX |
||
| 999 |
_c8675 _d8675 |
||