| 000 | 00679nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250115134325.0 | ||
| 008 | 250115b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780071314404 | ||
| 040 | _cDavao del Sur State College | ||
| 100 |
_aBelch, George E. _912158 |
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| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, & Michael A. Belch. |
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| 260 |
_aNew York : _bthe McGraw-Hill Companies, Inc., _c2012. |
||
| 300 |
_axxxv, 769 pages : _billustrations ; _c27 cm. |
||
| 650 | 0 |
_aAdvertising. _912159 |
|
| 650 | 0 |
_aSales promotion. _912160 |
|
| 650 | 0 |
_aCommunication in marketing. _912161 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c8673 _d8673 |
||