| 000 | 01212cam a22003258i 4500 | ||
|---|---|---|---|
| 001 | 21829289 | ||
| 003 | OSt | ||
| 005 | 20240611093538.0 | ||
| 006 | m |o d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 201202s2021 iau jo 001 0 eng | ||
| 010 | _a 2020054555 | ||
| 020 |
_z9781260597745 _q(paperback) |
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| 040 |
_aDLC _beng _cDSSC _erda |
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| 082 | 0 | 0 |
_aCir./658.83/H127 _223 |
| 100 | 1 |
_aHair, Joseph F., _cJr., |
|
| 245 | 1 | 0 |
_aEssentials of marketing analytics / _cJoseph F. Hair, Jr., Dana E. Harrison, and Haya Ajjan |
| 264 | 1 |
_aNew York : _bMcGraw Hill, _c2022. |
|
| 300 |
_axviii, 462 pages : _billustrations ; _c26 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 500 | _aIncludes glossary and index. | ||
| 505 | _aContents: Overview of marketing analytics and data management -- Exploring and visualizing data patterns -- Analytical methods for supervised learning -- Analytical methods for unsupervised learning -- Emerging analytical approaches. | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aHarrison, Dana E., _ejoint author. |
|
| 700 | 1 |
_aAjjan, Haya, _ejoint author. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c8232 _d8232 |
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