| 000 | 00797nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 161227b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789719654308 | ||
| 082 | _aFil,/658.5/C146 | ||
| 100 |
_97272 _aCamilar-Serrano, Angelita Ong. |
||
| 245 |
_aPrinciples of marketing / _cAngelita Ong Camilar-Serrano. |
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| 260 |
_aManila : _bUnlimited Books Library Services & Publishing Inc., _cc2021. |
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| 300 |
_ax, 394 pages : _billustrations ; _c25 cm. |
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| 500 | _aIncludes bibliography. | ||
| 520 | _aContents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan. | ||
| 650 |
_97431 _aMarketing. |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c8143 _d8143 |
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