000			02000cam a22003374a 4500
001			12982892
003			OSt
005			20140207002527.0
008			021028s2003 nyua b 001 0 eng
020			_a0071393099 (acidfree)
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_aCir. 658.827 P477 _221 _bc2003
100	1		_aPerry, Alycia.
245	1	0	_aBefore the brand : _bcreating the unique DNA of an enduring brand identity / _cAlycia Perry with David Wisnom, III.
260			_aNew York : _bMcGraw-Hill, _cc2003.
264			_aNew York : _bMcGraw-Hill, _cc2003.
300			_axii, 228 p. : _bill. ; _c21 cm.
504			_aIncludes bibliographical references (p. 217-218) and index.
505	0		_aIdentity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aTrademarks _xDesign.
650		0	_aAdvertising _xBrand name products.
700	1		_aWisnom, David.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/mh041/2002152803.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh031/2002152803.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR
999			_c773 _d773