000			02008cam a2200349 a 4500
001			14223119
003			OSt
005			20140207002447.0
008			060110s2006 nyua b 001 0 eng
020			_a0071470425 (alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
082	0	0	_aCir. 658.827 S75 _222 _bc2006
100	1		_aStiff, Dan.
245	1	0	_aSell the brand first : _bhow to sell your brand and create lasting customer loyalty / _cby Dan Stiff.
260			_aNew York : _bMcGraw-Hill, _cc2006.
264			_aNew York : _bMcGraw-Hill, _cc2006.
300			_axx, 262 p. : _bill. _c24 cm.
504			_aIncludes bibliographical references (p. 249-250) and index.
505	0		_aIt's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture.
650		0	_aBranding (Marketing)
650		0	_aCustomer relations.
650		0	_aConsumer satisfaction.
650		0	_aCustomer loyalty.
650		0	_aBrand name products _xSocial aspects.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip066/2006000695.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0629/2006000695-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0661/2006000695-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR
999			_c771 _d771