| 000 | 00946pam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 4296162 | ||
| 003 | OSt | ||
| 005 | 20140205090610.0 | ||
| 008 | 860416s1987 nyua b 001 0 eng | ||
| 020 | _a002421910X | ||
| 020 | _a0029468108 (international ed.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 | 0 | 0 |
_aCir. 658.83 T823 _219 _bc1987 |
| 100 | 1 | _aTull, Donald S. | |
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method : a text with cases / _cDonald S. Tull and Del I. Hawkins. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMacmillan Pub. Co. ; _aLondon : _bCollier Macmillan, _cc1987. |
||
| 264 |
_aNew York : _bCollier Macmillan, _cc1987. |
||
| 300 |
_axvi, 845 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 | _aHawkins, Del I. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c768 _d768 |
||