000 00455nam a22001577a 4500
008 140131b xxu||||| |||| 00| 0 eng d
020 _a81-7446-549-9
082 _aCir. 658.5 M420
_b2007
100 _9319
_aMathur, U.C.
245 _aProduct and brand management /
_cU.C. Mathur.
260 _aNew Delhi :
_bExcel Books,
_cc2007.
300 _axvii,534p. :
_bill.
650 _94503
_aManagement
650 _94504
_aProduction management
942 _2ddc
_cCIR
999 _c717
_d717