| 000 | 01256cam a22003134a 4500 | ||
|---|---|---|---|
| 001 | 14167275 | ||
| 003 | OSt | ||
| 005 | 20140205080914.0 | ||
| 008 | 051114s2007 mauab b 001 0 eng | ||
| 020 | _a0073136662 (alk. paper) | ||
| 020 | _a9780073136660 | ||
| 035 | _a(OCoLC)ocm62326940 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_aCir. 659.1 A74 _bc2007 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aEssentials of contemporary advertising / _cWilliam F. Arens, David H. Schaefer. |
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 264 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxviii, 558 p. : _bill. (chiefly col.), map ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 506-521) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aSchaefer, David H. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0626/2005057672-d.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/enhancements/fy0626/2005057672-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c710 _d710 |
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