| 000 | 00944nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20230811154727.0 | ||
| 008 | 230811b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9781788824101 | ||
| 040 | _cDSSC | ||
| 082 | _aCir./658.802/B976 | ||
| 100 |
_aButler, Dane _99838 |
||
| 245 | 1 |
_aStrategic marketing management / _cDane Butler |
|
| 260 |
_aUnited Kingdom : _bED-Tech Press, _cc2019 |
||
| 300 |
_aviii, 338 pages ; _c26 cm. |
||
| 336 | _atext | ||
| 337 | _aunmediated | ||
| 338 | _avolume | ||
| 500 | _aContents: Marketing: an introduction-- Strategic planning-- The marketing environment and marketing analysis-- Strategic planning and the marketing process-- Marketing information systems-- Segmentation, targeting and positioning-- Product and brand management-- Marketing: packaging and labeling. | ||
| 501 | _aIncludes bibliographic references and index. | ||
| 650 | 0 |
_aMarketing management _94509 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c6945 _d6945 |
||