000 00575nam a22001577a 4500
008 190117b xxu||||| |||| 00| 0 eng d
020 _a978-1-138-6786-5
082 _22018
_a659.2
245 _aThe public relation strategic toolkit :
_bAn essential guide to successful public relation practice/
_cAlison Theaker and Heather Yaxley
250 _a2nd ed.
260 _aLondon:
_bRoutledge,
_cc2018.
300 _axii, 417 p. :
_bill. ;
_c26 cm.
500 _aIncludes bibliography and index.
650 _xCorporation-Public relation
_xBusiness communication
942 _2ddc
_cCIR
999 _c6287
_d6287