000			00953nam a22002057a 4500
008			170201b xxu||||| |||| 00| 0 eng d
020			_a9781944659011
082			_bc2016.
100			_97934 _aWirtz, Jochen.
245			_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz and Christopher Lovelock.
250			_aEigth _bedition.
260			_aLondon : _bWorld Scientific Publishing Co., Inc., _cc2016.
300			_axvii, 783 pages : _billustrations ; _c27 cm.
500			_aIncludes index.
520			_aContents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies.
650			_98105 _aCustomer services.
650			_98106 _aMarketing.
700			_97935 _aLovelock, Christopher.
942			_2ddc _cBK
999			_c5750 _d5750