000			00786nam a22001697a 4500
008			161227b xxu||||| |||| 00| 0 eng d
020			_a9789719654308
082			_bc2016.
100			_97272 _aCamilar-Serrano, Angelita Ong.
245			_aPrinciples of marketing / _cAngelita Ong Camilar-Serrano.
260			_aManila : _bUnlimited Books Library Services & Publishing Inc., _cc2016.
300			_ax, 394 pages : _billustrations ; _c25 cm.
500			_aIncludes appendices.
520			_aContents: Marketing principles and strategies. -- Customer relationship: customer service. -- Market opportunity analysis and consumer analysis. -- The marketing mix. -- Managing the marketing effort. -- Workshop and presentation of marketing plan.
650			_97431 _aMarketing.
942			_2ddc _cBK
999			_c5610 _d5610