000			00722nam a22001577a 4500
008			161227b xxu||||| |||| 00| 0 eng d
020			_a9789710143856
100			_97270 _aGuillao, Nolan.
245			_aPrinciples of marketing : _bsimplified approach for students / _cNolan Guillao and Wendy Fernandez- Cabading.
260			_aBulacan : _bSt. Andrew Publishing House, _cc2015.
300			_aiii, 144 pages : _billustrations ; _c25 cm.
520			_aContents: Introduction to marketing. -- Marketing segmentation. -- Marketing information system. -- Product. -- Price. -- Place. -- Promotion. -- End-term project worksheet guide.
650			_97435 _aMarketing.
700			_97271 _aFernandez-Cabading, Wendy.
942			_2ddc _cBK
999			_c5609 _d5609