000 01075nam a22001937a 4500
008 160629b xxu||||| |||| 00| 0 eng d
020 _a9781118356913
082 _bc2013.
100 _96434
_aTobe, Jeff.
245 _aAnticipate :
_bknowing what customers need before thay do /
_cBill Thomas, Jeff Tobe.
260 _aNew Jersey :
_bJohn Wiley & Sons, Inc.,
_cc2013.
300 _av, 218 pages :
_billustrations ;
_c23 cm.
500 _aIncludes index.
520 _aContents: Strategy-- creating and destroying customer value. -- Doing the right things for the the wrong reasons. -- Not all customers are good customers. -- When customers speak-- who hears them?. -- Input is vital--- but involvement multiplies the value. -- It takes two to be engaged. -- Customer focus is a process-- not an event. -- Culture-- The soft stuff is the hard stuff. -- Managing change, performance, and talent. -- Leveraging your culture and value chain.
650 _96431
_aCustomer relations.
650 _96432
_aStrategic planning.
700 _96433
_aThomas, Bill.
942 _2ddc
_cBK
999 _c5381
_d5381