| 000 | 00518nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 140313b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9710848895 | ||
| 082 |
_aCir. 658.8 M127 _bc1990 |
||
| 100 |
_91559 _aMcCarthy, Jerome E. |
||
| 245 |
_aBasic marketing : a managerial approach / _cE. Jerome McCarthy, |
||
| 250 | _a10th ed. | ||
| 260 |
_aMetro Manila : _bNational Book Store, _cc1990 |
||
| 300 |
_axviii, 734 p. : _bill. |
||
| 650 |
_94516 _aMarketing _vManagement |
||
| 650 |
_94518 _aManagement |
||
| 942 |
_2ddc _cCIR |
||
| 999 |
_c2149 _d2149 |
||