000			01750nam a2200265Ia 4500
003			OSt
005			20260818094815.0
008			230217s9999 xx 000 0 und d
020			_a9786214270163
040			_cDSSC
050			_a302.2
100			_aAriola, Mariano M. _eauthor
245		0	_aPurposive communication / _cMariano M. Ariola
260			_aIntramuros, Manila: _bUnlimited Books Library Services & Publishing Inc., _cc2018.
300			_ax, 184 pages ; _c26 cm.
336			_atext
337			_aunmediated
338			_avolume
365			_bPhp640.00
504			_aIncludes bibliographical references.
505			_aChapter 1 Basic Concepts in Communication: Background and Rationale -- Chapter 2 Communication and Globalization -- Chapter 3 Communication in Multicultural Settings -- Chapter 4 Types of Text Reflecting Different Cultures -- Chapter 5 Communication Aids and Strategies Using Tools of Technology -- Chapter 6 Communication for Various Purposes -- Chapter 7 Communication for Work Purposes -- Chapter 8 Communication for Academic Purposes -- References -- Appendices.
520			_a"Designed to align with the new General Education curriculum, the book explores key communication concepts such as the communication process, types of communication, and the role of context in shaping messages. It also covers the use of language, cultural factors, and communication technologies in fostering meaningful interactions. Ariola’s approach is practical, offering examples and activities that help students build skills in listening, speaking, writing, and critical thinking—equipping them to communicate more purposefully and effectively in diverse environments."
650			_aCOMMUNICATION
942			_2ddc _cBK
999			_c10050 _d10050