Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.
Publication details: Boston McGraw-Hill 2004 Edition: Fourth editionDescription: xiv, 1,208 pages illustrations 28 cmContent type:- text
- unmediated
- volume
- 9780071232302
- 658.4012 B91 2004
Includes bibliographical references and index
Contents -- Part One Integrating technology and strategy: a general management perspective -- Part Two Design ansd implementation of technology strategy: an evolutionary perspective -- Part Three Enactment of technology strategy - developing a firms innovative capabilities -- Part Four Enactment of technology strategy - creating and implementing a development strategy -- Part Five Conclusion: innovation challenges in established firms
English
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