Services marketing : people, technology, strategy / Jochen Wirtz and Christopher Lovelock.

By:

Wirtz, Jochen

Contributor(s):

Lovelock, Christopher

Material type:

TextPublication details: London : World Scientific Publishing Co., Inc., c2016.Edition: Eigth editionDescription: xvii, 783 pages : illustrations ; 27 cmISBN:

9781944659011

Subject(s):

DDC classification:

c2016.

Summary: Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./658.8/W749/c2016 (Browse shelf(Opens below))					Available			007946

Total holds: 0

Includes index.

Contents: Part I- Understanding service products, consumers, and markets. -- Part II- Applying the 4 PS of marketing to services. -- Part III- Managing the customer interface. -- Part IV- Developing customer relationships. -- Part V- Striving for service excellence. -- Part VI- Case studies.

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