Consumer behavior : a practical approach to consumer understanding / Pedrito Real Pereda, Purisima Pedrialva Pereda and Raymundo P. Arcega.

By:

Pereda, Pedrito Real

Contributor(s):

Material type:

TextPublication details: Manila : Unlimited Books Library Services & Publishing Inc., c2015.Description: xvi, 267 pages : illustrations ; 22 cmISBN:

9789719654049

Subject(s):

Consumers

Summary: Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Filipiniana		Fil./658.8/P413 (Browse shelf(Opens below))					Available			007675

Total holds: 0

Includes references.

Contents: Introduction to consumer behavior. -- Consumer processing and involvement. -- Consumer memory and product knowledge. -- Consumer motivation and comprehension. -- The consumer attention, beliefs and attitudes. -- Persuasive communication and consumer behavior. -- Consumer decision making process. -- Consumer satisfaction and brand loyalty. -- Consumer behavior and its environment. -- The influence of the family and social groups. -- The channel of distribution and electronic commerce. -- Social responsibility and consumer behavior.

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