Includes references and list of contributors.

Contents: Should I buy organic food? a psychological perspective on purchase decisions. -- The organic food market: opportunities and challenges. -- The consumption choice of organics: store formats, prices, and quality perception- a case of dairy products in the United States. -- Determinants of purchasing behavior for organic and integrated fruits and vegetables: the case of the post socialist economy. -- University student attitudes toward organic foods. -- Do consumers pay attention to the organic label when shopping organic food in Italy. -- Farmers' attitudes towards organic and conventional agriculture: a behavioural perspective. -- Contesting sustainable intensification' in the UK: the emerging organic discourse. -- Sustainable food system- targeting production methods, distribution or food basket content?. -- The transformation to organic: insights from practice theory.