Public relations writing : the essentials of style and format / Thomas H. Bivins.

By:

Bivins, Thomas H

Material type:

TextPublication details: New York : McGraw-Hill, c2011.Edition: Seventh editionDescription: xv, 330 pages : illustrations ; 23 cmISBN:

9780073511986

Subject(s):

DDC classification:

c2011.

Summary: Contents: Writing for public relations. -- Ethical and legal issues in public relations writing. -- Planning and research. -- Choosing the right message and medium. -- Media relations and placement. -- News releases and backgrounds. -- Design, printing, and desktop publishing. -- Controlled publications. -- Television and radio. -- Speeches and presentations. -- Writing for web and social media.

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER		Circulation		Cir./808.0666/B538 (Browse shelf(Opens below))					Available			007444

Total holds: 0

Includes index.

Contents: Writing for public relations. -- Ethical and legal issues in public relations writing. -- Planning and research. -- Choosing the right message and medium. -- Media relations and placement. -- News releases and backgrounds. -- Design, printing, and desktop publishing. -- Controlled publications. -- Television and radio. -- Speeches and presentations. -- Writing for web and social media.

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