Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch.

By:

Belch, George E

Contributor(s):

Belch, Michael A [joint author]

Material type:

TextPublication details: New York : McGraw-Hill, c2015.Edition: 10th edition ; Global EditionDescription: xxxvi, 842 pages : illustrations ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

978-981-4575-11-9

Subject(s):

DDC classification:

Cir./659.1/B410/2015

Item type:

Book

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	DSSC LEARNING RESOURCE CENTER General Stacks		Circulation		Cir./659.1/B410/2015 (Browse shelf(Opens below))					Available			010351

Total holds: 0

Includes glossary and index.

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