/cgi-bin/koha/opac-search.pl?q=ccl=an%3A12168&sort_by=relevance&format=rss 2 0 50 ISBN: /cgi-bin/koha/opac-detail.pl?biblionumber=8675 By Francisco, Rosa Pilipinas F..
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pp. 124-145 , The paper analyzed selected CDC major extension projects over the years, with materials development and production as major component. Based on experiences on these projects, some essentials of the DevCom Los Baños Style of communication materials development have been identified such as participation; pretesting; process-orientation; needs-and evidence-based content; cost effectiveness; capability-building; and sustainability. These essentials reflect movements from top-down processes of materials development to more participatory approaches.

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pp. 146-186 , CDC has ventured into exploring the development of community communication (comcom) as one of the domains of development communication. The paper analyzes how the elements of comcom have been operationalized and practiced in the various extension programs and projects of CDC through the years. It concluded by determining the essentials of community communication such as participatory approach, capacity building, empowerment, support of local institutions, and networking. Outcomes and impacts of the programs were identified as well, including the need for a clear comcom ethics. 21cm..

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