DSSC - Open Public Access Catalogue Search for 'an:12164'

The DevCom Los Baños style of communication materials development

By Francisco, Rosa Pilipinas F..
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pp. 124-145 , The paper analyzed selected CDC major extension projects over the years, with materials development and production as major component. Based on experiences on these projects, some essentials of the DevCom Los Baños Style of communication materials development have been identified such as participation; pretesting; process-orientation; needs-and evidence-based content; cost effectiveness; capability-building; and sustainability. These essentials reflect movements from top-down processes of materials development to more participatory approaches.

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The college of development communication extension programs in community communication: Towards a new domain in development communication

By Torres, Cleofe S..
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pp. 146-186 , CDC has ventured into exploring the development of community communication (comcom) as one of the domains of development communication. The paper analyzes how the elements of comcom have been operationalized and practiced in the various extension programs and projects of CDC through the years. It concluded by determining the essentials of community communication such as participatory approach, capacity building, empowerment, support of local institutions, and networking. Outcomes and impacts of the programs were identified as well, including the need for a clear comcom ethics. 21cm..

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Current literature that supports the shift to Asiacentric and development communication paradigms in dealing with the understanding of animal health risks and biosecurity in Southeast Asia

By Llarena, Elaine DC.
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pp. 187-213 , Novel diseases in the last two decades were mostly zoonotic, diseases that originated from animals that are transmissible to humans. Severe Acute Respiratory Syndrome (SARS) and Avian Influenza are examples of zoonotic disease that largely affected countries in Southeast Asia. Understanding of the socio-cultural contexts in the way animals are raised, slaughtered, and prepared for food consumption are crucial to effectively communicate disease emergency preparedness and response. This paper articulates that Asiacentric communication and development communication paradigms provide analytical cultural lenses for deeper understanding of the socio-cultural and institutional implications of communicating animal health risks and biosecurity in selected countries in Southeast Asia illustrated the relevance of the two paradigms. In conclusion, the paper recommends the: exploratory use of multi, inter-disciplinary approaches and the 'One Health' concept; methodological practice of triangulation and mixed method frameworks; and intensified adoption of the interpretive paradigms, as potential areas for communication research. 21cm..

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