TY  - BOOK
AU  - Kotler Philip.
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 978-0-273-75336-0
U1  - Cir./658.8/K849/2012 
PY  - 2012///
CY  - England
PB  - Pearson Education Limited
KW  - Marketing
KW  - Marketing management
N1  - Includes appendices, glossary, and index
ER  -