TY  - BOOK
AU  - Redish,Janice
TI  - Letting go of the words: writing Web content that works 
SN  - 978-0-12-385930-3
U1  - Cir./006.7/R317/2012 
PY  - 2012///
CY  - Waltham, MA
PB  - Elsevier/Morgan Kaufmann Publishers
KW  - Web site development
KW  - Web sites
KW  - Design
KW  - Online authorship
N1  - Includes bibliographical references and indexes; 1. Content! Content! Content! -- 2. Planning: Purposes, personas, conversations -- Interlude 1: Content strategy -- 3. Designing for easy use -- 4. Starting well : home pages -- 5. Getting there : pathway pages -- 6. Breaking up and organizing content -- 7.  Focusing on conversations and key messages -- Interlude 2: Finding marketing moments -- 8. Announcing your topic with a clear headline -- 9. Including useful headings -- Interlude 3: The new life of press releases -- 10. Tuning up your sentences -- 11. Using lists and tables -- Interlude 4: Legal information can be clear -- 12. Writing meaningful links -- 13. Using illustrations effectively -- 14. Getting from draft to final -- Interlude 5: Creating an organic style guide -- 15. Test! Test! Test!
ER  -