writing Web content that works Redish, Janice. creator text bibliography ne Waltham, MA Elsevier/Morgan Kaufmann Publishers c2012 2007 Second edition monographic eng

print

xxvii, 3632 pages : color illustrations ; 24 cm. 1. Content! Content! Content! -- 2. Planning: Purposes, personas, conversations -- Interlude 1: Content strategy -- 3. Designing for easy use -- 4. Starting well : home pages -- 5. Getting there : pathway pages -- 6. Breaking up and organizing content -- 7. Focusing on conversations and key messages -- Interlude 2: Finding marketing moments -- 8. Announcing your topic with a clear headline -- 9. Including useful headings -- Interlude 3: The new life of press releases -- 10. Tuning up your sentences -- 11. Using lists and tables -- Interlude 4: Legal information can be clear -- 12. Writing meaningful links -- 13. Using illustrations effectively -- 14. Getting from draft to final -- Interlude 5: Creating an organic style guide -- 15. Test! Test! Test! Janice (Ginny) Redish. Includes bibliographical references and indexes. Web site development Web sites Design Online authorship Cir./006.7/R317/2012 978-0-12-385930-3 2007012868 DLC 070327 20260203111210.0 14785483