02082cam a22003854a 4500 14785483 OSt 20260203111210.0 070327s2007 ne a b 001 0 eng 2007012868 GBA718267 bnb 013688803 Uk 978-0-12-385930-3 14785483 (OCoLC)85828748 DLC DLC DLC Cir./006.7/R317/2012 Redish, Janice. Letting go of the words : writing Web content that works / Janice (Ginny) Redish. Second edition Waltham, MA : Elsevier/Morgan Kaufmann Publishers, c2012. xxvii, 3632 pages : color illustrations ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. 1. Content! Content! Content! -- 2. Planning: Purposes, personas, conversations -- Interlude 1: Content strategy -- 3. Designing for easy use -- 4. Starting well : home pages -- 5. Getting there : pathway pages -- 6. Breaking up and organizing content -- 7. Focusing on conversations and key messages -- Interlude 2: Finding marketing moments -- 8. Announcing your topic with a clear headline -- 9. Including useful headings -- Interlude 3: The new life of press releases -- 10. Tuning up your sentences -- 11. Using lists and tables -- Interlude 4: Legal information can be clear -- 12. Writing meaningful links -- 13. Using illustrations effectively -- 14. Getting from draft to final -- Interlude 5: Creating an organic style guide -- 15. Test! Test! Test! Web site development. Web sites Design. Online authorship. 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 9371 9371 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS PROC 2026-02-03 Donated from Webster University 0 Cir./006.7/R317/2012 010437 2026-02-03 11:12:07 2026-02-03 CIR