01766cam a22003254a 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000220012503500130014703500200016004000180018008200250019810000200022324500880024325000190033126000640035030000550041433600260046933700280049533800270052350400530055050507650060365000260136865000230139465000230141714785483OSt20260203111210.0070327s2007    ne a     b    001 0 eng    a  2007012868  aGBA7182672bnb7 a0136888032Uk  a978-0-12-385930-3  a14785483  a(OCoLC)85828748  aDLCcDLCdDLC00aCir./006.7/R317/20121 aRedish, Janice.10aLetting go of the words :bwriting Web content that works /cJanice (Ginny) Redish.  aSecond edition  aWaltham, MA :bElsevier/Morgan Kaufmann Publishers,cc2012.  axxvii, 3632 pages :bcolor illustrations ;c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and indexes.0 a1. Content! Content! Content! -- 2. Planning: Purposes, personas, conversations -- Interlude 1: Content strategy -- 3. Designing for easy use -- 4. Starting well : home pages -- 5. Getting there : pathway pages -- 6. Breaking up and organizing content -- 7.  Focusing on conversations and key messages -- Interlude 2: Finding marketing moments -- 8. Announcing your topic with a clear headline -- 9. Including useful headings -- Interlude 3: The new life of press releases -- 10. Tuning up your sentences -- 11. Using lists and tables -- Interlude 4: Legal information can be clear -- 12. Writing meaningful links -- 13. Using illustrations effectively -- 14. Getting from draft to final -- Interlude 5: Creating an organic style guide -- 15. Test! Test! Test! 0aWeb site development. 0aWeb sitesxDesign. 0aOnline authorship.