TY  - BOOK
AU  - Scoble,Robert
AU  - Israel,Shel
TI  - Naked conversations: how blogs are changing the way businesses talk with customers 
SN  - 9780471747192
U1  - Cir./659.2/Sco15/2006 
PY  - 2006///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Blogs
KW  - Business communication
KW  - Internet
KW  - Social aspects
N1  - Includes indexes; Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era
ER  -