how blogs are changing the way businesses talk with customers Scoble, Robert creator Israel, Shel text nju Hoboken, N.J John Wiley c2006 2006 monographic eng

print

x, 251 pages ; 24 cm. Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. Robert Scoble and Shel Israel. Includes indexes. Blogs Business communication Internet Social aspects Cir./659.2/Sco15/2006 9780471747192 2005027678 DLC 050922 20251222112752.0 14116648