01623cam a22003734a 4500 14116648 OSt 20251222112752.0 050922s2006 nju 001 0 eng 2005027678 9780471747192 14116648 (OCoLC)61757953 DLC DLC YDX BAKER UKM NLGGC OCLCQ DLC pcc Cir./659.2/Sco15/2006 Scoble, Robert, Naked conversations : how blogs are changing the way businesses talk with customers / Robert Scoble and Shel Israel. Hoboken, N.J. : John Wiley, c2006. x, 251 pages ; 24 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes indexes. Souls of the Borg -- Everything never changes -- Word of mouth on steroids -- Direct access -- Little companies, long reach -- Consultants who get it -- Survival of the publicists -- Blogs and national cultures -- Thorns in the roses -- Doing it wrong -- Doing it right -- How not to get dooced -- Blogging in a crisis -- Emerging technology -- The conversational era. Blogs. Business communication. Internet Social aspects. Israel, Shel, 7 cbc orignew 1 ecip 20 y-gencatlg ddc CIR 9348 9348 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS PROC 2025-12-22 Donated from Webster University 0 Cir./659.2/Sco15/2006 010543 2025-12-22 11:27:48 2025-12-22 CIR