TY  - BOOK
AU  - Bird,Drayton
TI  - How to write sales letters that sell
SN  - 0-7494-0521-X
U1  - Cir./658.81/B6181 
PY  - 1994///
CY  - London
PB  - Kogan Page
KW  - Advertising, Direct-mail
KW  - Sales letters
KW  - Business writing
N1  - Includes index
ER  -