Redish, Janice. creator text bibliography ne Amsterdam Boston Morgan Kaufmann, an imprint of Elsevier c2012 2012 2nd edition monographic eng

print

xxvii, 333 pages : illustrations ; 24 cm. Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design . Janice (Ginny) Redish. Includes bibliographical references and indexes. Web site development Web sites Design Online authorship Cir./006.7/R317 9780123859303 2012010668 DLC 120423 20251218102523.0 17267986