TY  - BOOK
AU  - Mooradian,Todd A.
AU  - Matzler,Kurt
AU  - Ring,Lawrence J.
TI  - Strategic marketing
SN  - 978-1-29202-036-3
U1  - Cir./658.802/M819 
PY  - 2014///
CY  - Boston, MA
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -