TY - BOOK AU - Cateora,Philip R. AU - Gilly, Mary C. AU - Graham, John L. AU - Money, R. Bruce TI - International marketing SN - 978-1-259-25306-5 U1 - Cir./658.84/C282 PY - 2016/// CY - New York, NY PB - McGraw-Hill Education KW - Export marketing KW - International business enterprises N1 - Includes glossary and index ER -