International marketing
Cateora, Philip R.
creator
Gilly, Mary C.
Graham, John L.
Money, R. Bruce
text
nyu
2016
Seventeenth edition.
monographic
eng
xxxvi, 662 pages : chiefly color illustrations ; 29 cm
Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
Includes glossary and index.
Export marketing
International business enterprises
Cir./658.84/C282
978-1-259-25306-5
2015036297
DLC
151005
20251121151723.0
18806325
eng