00977cam a2200313 i 450000100090000000300040000900500170001300800410003001000170007102000220008803500130011004000280012304200080015108200210015910000240018024500970020425000250030126400500032630000610037633600210043733700250045833800230048350000330050665000220053965000400056170000200060170000210062170000210064218806325OSt20251121151723.0151005s2016    nyua          000 0 eng    a  2015036297  a978-1-259-25306-5  a18806325  aDLCbengcDLCerdadDLC  apcc00aCir./658.84/C2821 aCateora, Philip R.,10aInternational marketing /cPhilip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.  aSeventeenth edition. 1aNew York, NY :bMcGraw-Hill Education,c2016.  axxxvi, 662 pages :bchiefly color illustrations ;c29 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes glossary and index. 0aExport marketing. 0aInternational business enterprises.  aGilly, Mary C.   aGraham, John L.   aMoney, R. Bruce