TY  - BOOK
AU  - Stephens, Sharon.
TI  - Strategic management for global recognition
SN  - 9781666871296
U1  - Cir./658.4012/St832/2024 
PY  - 2024///
CY  - USA
PB  - American Academic Publisher
KW  - Strategic planning
KW  - Industrial management
N1  - includes bibliography and index; Brand  history and overview.-- Key challenges facing brand.-- Brand management.-- Brand communication.-- Strategy.-- Packaging labeling and pricing.-- Brand process strategic.-- New product development and failure
ER  -