TY - BOOK AU - Tungate,Mark TI - Fashion brands: branding style from Armani to Zara SN - 9780749453053 U1 - Cir./746.920688/T8348 PY - 2008/// CY - London, Philadelphia PB - Kogan Page KW - Fashion merchandising KW - Branding (Marketing) KW - Advertising KW - Fashion N1 - Includes bibliographical references and index ER -