01526cam a2200373 i 4500 20297743 OSt 20250826125639.0 180119s2018 caua b 001 0 eng 2018932209 9781526438652 (paperback) 20297743 DLC eng rda DLC pcc Cir./658.802/R736 Rossiter, John R., Marketing communications : objectives, strategy, tactics / John R. Rossiter, Larry Percy, Lars Bergkvist. Los Angeles ; London : SAGE Publications, 2018. xi, 566 pages : illustrations ; 25 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and indexes. Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. Communication in marketing. Positioning (Advertising) Marketing. Communications. Percy, Larry, author. Bergkvist, Lars, author. 7 cbc origres 3 ncip 20 y-gencatlg ddc CIR 9198 9198 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS PROC 2019-08-01 Fastbooks 0 Cir./658.802/R736 008845 2025-08-26 00:00:00 2025-08-26 CIR