TY  - BOOK
AU  - Costa, Dennis.
TI  - Impact of advertising management on consumer behavior
SN  - 9781666871197
U1  - Cir./659.1/C837/2024 
PY  - 2024///
CY  - USA
PB  - American Academic Publisher
KW  - Advertising
N1  - includes bibliography and index; Consumer behavior and marketing strategy.-- Consumer motivation theory and their application.-- Advertising role in the marketing process.-- Advertising and brand management.-- Learning theories and their application in consumer behavior and advertising.-- Marketing consumer behavior and society.-- Methods of advertising research.-- Consumer, advertising and market positioning
ER  -