TY - BOOK AU - Mratinkovie, Aleksander. TI - Marketing a new business SN - 9781984680204 U1 - Cir./650/M939/2023 PY - 2023/// CY - New York PB - 3G E-Learning KW - Business KW - Marketing N1 - includes index; Marketing and entrepreneurship.-- Identifying business opportunity.-- Market development.-- Entrepreneurial communication strategy.-- Entrepreneurial pricing strategy.-- Entrepreneurial distribution strategy.-- Customer relationship.-- Marketing segmentation, targeting and positioning. ER -