00920nam a22002777a 4500 OSt 20250429165848.0 250115b |||||||| |||| 00| 0 eng d 978-981-4575-11-9 Davao del Sur State College Cir./659.1/B410/2015 Belch, George E. 12158 Advertising and promotion : an integrated marketing communications perspective / George E. Belch, & Michael A. Belch. 10th edition ; Global Edition New York : McGraw-Hill, c2015. xxxvi, 842 pages : illustrations ; 29 cm. text unmediated volume Includes glossary and index. Advertising. 12159 Sales promotion. 12160 Communication in marketing. 12161 Belch, Michael A. 12691 joint author ddc BK 9047 9047 0 0 ddc 0 0 CIR SPMT-CAS SPMT-CAS GEN 2025-04-29 Donated from Webster University 0 Cir./659.1/B410/2015 010351 2025-04-29 00:00:00 2025-04-29 BK