01785cam a22002898i 4500003000400000005001700004008004100021020001800062040000900080082004000089100003300129245009900162250001700261264005200278300005200330336000900382337001500391338001100406504005100417505065300468650002401121650004101145658007001186700003401256700003101290776017401321OSt20250410110128.0221019s2023    enk      b    001 0 eng    a9780273750758  cDSSC00aCir 650.072 Sa871 201226th edition1 aSaunders, M. N. K.,eauthor.10aResearch methods for business students /cMark N. K. Saunders, Philip Lewis, Adrian Thornhill.  a6th edition. 1aHarlow, England ;aNew York  :bPearson,c2023.  axxxi, 696 pages :bcol. illustrations ; c28cm.  atext  aunmediated  avolume  aIncludes bibliographical references and index.0 aResearch, reflective diaries and the purpose of this book -- Generating a research idea and developing your -- research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory -- development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data through observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report. 0aBusinessxResearch. 0aBusinessxResearchxData processing.  aMixed Methods Approach for Business and Management ResearchcM2101 aLewis, Philip,d1945-eauthor1 aThornhill, Adrian,eauthor08iOnline version:aSaunders, M. N. K.tResearch methods for business studentsbNinth edition.dHarlow, England ; New York  : Pearson, 2023z9781292402734w(DLC) 2022042533