00901cam a22002894a 450000100090000000300040000900500170001300800410003002000220007104000190009304200080011208200240012010000220014424501290016625000170029526000370031230000540034933600090040333700150041233800110042750000370043865000170047565000320049265000140052470000380053870000350057613841242OSt20250425104116.0050113s2006    maua          001 0 eng    a978-0-07-131838-9  aDLCcDSSCdDLC  apcc00aCir./659.1/Ar4/20131 aArens, William F.10aContemporary advertising and integrated marketing communications /cWilliam F. Arens, Michael F. Weigold and Christian Arens  a14th edition  aNew York :bMcGraw-Hill,cc2013.  axxxix, 722 pages :bcolor illustrations ;c28 cm.  atext  aunmediated  avolume  aIncludes appendices and indexes. 0aAdvertising. 0aCommunication in marketing. 0aMarketing  aWeigold, Michael F.ejoint author  aArens, Christianejoint author