01854 a2200301 4500 OSt 20250327102653.0 210812b2018 |||||||| |||| 00| 0 eng d 9781133191421 DSSC Cir 658.82 Sh629 2013 9th edition. Shimp, Terence A. 12596 Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp and J. Craig Andrews 9th Edition Boston, MA: Cengage Learning, 2013. xix, 635 pages color illustrations 28 cm text unmediated volume Includes index "Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns." English Communication in marketing Sales promotion Shimp, Terence A. Title ddc BK 8922 8922 0 0 ddc 0 0 SPMT-CAS SPMT-CAS 2025-03-27 0 Cir 658.82 Sh629 2013 010268 2025-03-27 00:00:00 2025-03-27 BK