TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 978-0-273-77941-4
U1  - Cir./658.827/K281 
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Brand name products
KW  - Management
N1  - Includes index
ER  -